Tuesday, August 31, 2010

Who killed the Music Channel?

Now everytime you tune to your music channel you are surprised that it hardly has any music. It has been quite some time that most of music channels have turned to reality and youth programming and have almost shunned the music which they used to concentrate on. It had started last year when most of the biggie music channels started focusing more on youth related reality tv programs.
Most of the music channels for long time were suffering dearth of music related programs; music companies were bankurpt of reapated remix albums that they had dishedout for almost a decade (most of which had remained unsold) and then item gals who had seduced buyers to boring remixes had moved on their skimpy showcase to reality tv.
Music companies had stopped producing independent music which resulted in vanishing music stars, their stingy sound bites about their album & music videos. So, music channels had lost their item gals, trashy pop music videos and they were left with bollywood movies and music.

Music channels turned with vengence towards bollywood and then almost every channel had similar programming, literally a killing proposition for viewers as they were left with watching same movie promo and movie related programs distruted by movie producers. After a while, music channels were reduced to bollywood promo channels and music was replaced with snippets from latest movie songs.
Unfortunately, almost all news channel, entertainment channel and gossips channels were broadcasting the same program. Music channels had to make last ditch attempt to save themselves so they ditched music to stick with their viewers. Music Channels died so that channels can survive.