Gone Days of Vilayat

During my childhood foreign country had its own charm…which was mostly exotic, superior and unreachable for most of the Indians. There was skewed perception of foreign countries be it developed west or improvised east. Foreign country was fondly called ‘Vilayat’ and those came back from such places have numerous names ranging from vilayati Lal, vilayati babu or simply more abusive – vilayati !!

Most of the people knew it through the movies, and favourite among those themes were Indian going to foreign shore or returning after education from western countries. Though a hardly any movies in late 80s or 90s were not made on such subject but a lot of those telecasted on national channel during the period were made between 50s and 70s, the era when Indian looked towards west for everything.

One of most favourite themes used to return of western educated Indian to his homeland, most of it centered on all things wrong with the vilayati babus. So, a vilayati would always be drinking & smoking, bashing up the desi culture most important of all kicking the parents out of home!! Besides vilayat Indians were charmed with other thing vilayati- the gora women aka gori maem (mademoiselle), vilayati lal’s successful sojourn will involve landing up with a gora maem. So, another obvious theme used to vilayati lal returning with gora maem, who characteristically wouldn’t be much different from vilayati lal, doing everything from smoking, drinking and kicking parents. But, more publicized affair was that of vilayati wine than vilayati women.

Lure for vilayat percolated down to everything vilayati in pre90s days. Demand for vilayat made products was very high in India was used to be a matter of prestige to something valyati (yes, besides people the word was also used for objects). People liked to show-off their vilayati products to everyone who felt envious of not having it.

90s effectively killed the charm of vilayati products when liberalization of economy made foreign brands abundantly available in every corner of the country. Everyone with foreign band at home no one was bothered to show-off anymore. Now with everything made in china most of the people don’t actually love vilayati products as the used to be.

New millennium opened one more door and the charm of exotic vilayati locale was lost forever. The far far away land which was inaccessible and out of reach of common man became accessible to a whole new generation of Indian labourers known as ‘software engineer’. Suddenly more people had visas stamped on their passports and the stories about vilayat which once was prerogative of a selected few disappeared in photo albums of middle class people who photographed every nook and corner of vilayat including entry and exit points of airports. A decade later, vilayati governments fight to pitch their locales in bollywood movies as a destination even cheaper than our native hotspots for middleclass. The allure of vilayat is almost gone but not all as for everything else there is vilayati money.